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Mulu (company)
Mulu is an online social network enabling users to share product recommendations and direct a percentage of the resulting revenue to themselves or a charity of their choosing.〔Goode, Lauren, ("Meet Mulu" ), ''Wall Street Journal AllThingsD'', 24 Jan 2012〕 Users can share their own recommendations or browse recommendations from other users, including celebrities.〔("Shop for a Cause" ), ''InStyle Magazine'', 6 Feb, 2012〕 Purchases made based on mulu recommendations benefit either the user who made the recommendation or the charity of their choosing. Users can choose from charities that include Greenpeace, Doctors without Borders, St. Jude Children's Research Hospital, and the Lance Armstrong Foundation. In February 2012, Mulu was included in Mashable's list of "10 Hot Startups Changing the Face of Retail".〔Macala Wright Lee, (10 Hot Web Startups Changing the Face of Retail ), ''Mashable'', 3 Feb 2012〕 Mulu was nominated for a Webby Award in the Fashion category on 10 April 2012, alongside Vogue.com and The New York Times.〔(2012 Webby Nominees )〕
==History==
Work on Mulu began in September, 2011, and the site was launched in beta at South by Southwest in Austin, Texas, in March, 2012. Mulu Founder Amaryllis Fox credited a background in the nonprofit sector and an epiphany at a Philip Glass concert in Edinburgh, Scotland, for the original idea.〔Abby Schreiber, ("Beautiful People" ), ''Paper Magazine'', 22 Mar 2012〕 In April, 2012, Mulu was nominated for a Webby Award in the Fashion category, alongside Vogue.com and The New York Times.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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